With AiSensy, businesses can achieve up to 5X revenue growth via targeted engagement with customers on WhatsApp
While businesses use WhatsApp to communicate with their customers, much of it is usually treated as spam. A more robust system was needed that can engage customers on WhatsApp based on their specific needs and preferences. That is where AiSensy came into the picture, allowing businesses to not just improve customer engagement, but also boost revenue growth.
What is AiSensy?
AiSensy is a pioneering WhatsApp engagement platform, designed to help businesses grow their revenue and improve customer engagement. The company started operations in 2018 and is currently headquartered in Gurugram. During the initial period, AiSensy positioned itself as a WhatsApp Chatbot, Marketing and Engagement platform. A major breakthrough came subsequently when AiSensy started helping businesses to boost their revenue. With AiSensy, businesses were also able to improve their customer engagement initiatives.
Data reveals that AiSensy helps businesses derive around 25% to 80% of their overall revenue. In most cases, businesses can double or triple their revenue with the AiSensy platform. There have been cases where businesses have also registered 5X revenue growth with the AiSensy platform. With the use of AI and innovation, AiSensy continues to improve its products and services.
What are the achievements of AiSensy?
Over the last 3-4 years, AiSensy has made significant progress as a WhatsApp marketing and engagement platform. Some of the important milestones are listed below.
- Meta awards AiSensy as the Emerging WhatsApp Partner of the Year 2023.
- More than 1 billion messages have been delivered till date.
- First platform to introduce native Click to WhatsApp Ads. Launched new features such as Click tracking. With this, users can track clicks on link buttons that were sent in messages. AiSensy also has an advanced segregation function. This allows effective segregation based on tags, attributes and other filters.
- More than 25,000 happy customers.
- More than 1,500 Partners including top brands such as Vivo, Cosco, Skullcandy, PhysicsWallah and Upgrad.
- More than 300 new features introduced on the platform.
- More than 2,500 Partners in active collaboration.
- Helped brands to generate revenue of more than 1,000 crore.
What makes AiSensy better than competitors?
One of the strong points of AiSensy is its innovation-driven approach. The company calls itself the 'Smartest' WhatsApp engagement platform. It is justifiable since AiSensy has worked consistently to make the platform as user-friendly as possible. Moreover, instead of working as a passive partner, AiSensy works actively with AI to help clients boost their revenue. AI based suggestions to drive growth is a feature that is hard to find with rival WhatsApp marketing platforms.
Another USP that makes AiSensy smarter than rivals is its strong focus on introducing innovation in customer support. AiSensy uses various channels such as Zoom, Call, Chat, and WhatsApp to connect with customers. The focus is on quickly resolving customer queries and helping them to use the AiSensy platform in an effective manner. AiSensy will be introducing more industry-specific training in the future. This will help customers to unlock the full potential of WhatsApp marketing and engagement.
How AiSensy is helping unlock the full potential of WhatsApp functionalities?
With AiSensy, businesses can establish a two-way communication channel with their customers and target market. This delivers far better results than other options such as email marketing. For example, AiSensy can help achieve 10X more open rates and click-through rates in comparison to email and SMS messages.
There are various other WhatsApp functionalities that can be utilized by businesses. For example, online KYC is now being done via WhatsApp by various businesses using the AiSensy platform. Other tasks include creating product catalogs, AI-based chatbots and using WhatsApp forms to qualify clients. Businesses have also started using WhatsApp to collect payments. These initiatives help boost consumer confidence and trust and improve the overall customer engagement journey.
Why AiSensy prioritizes customer feedback?
To stay ahead in the game, AiSensy meticulously follows all types of customer feedback. This is quite important when it comes to identifying potential issues and fixing them in the shortest possible time. AiSensy also listens to the customer needs and ensures that they get what they want. Many times, AiSensy comes up with solutions that surpass customer expectations. All the questions and queries from sales and support teams are gathered and analyzed to come up with improved products and services.
What are the top innovations introduced by AiSensy?
A relevant example is the AiSensy Native Ads Manager. It allows businesses to seamlessly run Click to WhatsApp Ads on Facebook and Instagram. This platform has been utilized by more than 3,500 businesses. It helps drive leads, all while reducing the overall cost to just 1/5th. Another example of high-end innovation by AiSensy is the Campaign Management engine. Businesses that have migrated to this platform have been able to achieve 3X improvement in their conversion rate.
How AiSensy measures its own effectiveness?
Instead of making claims, AiSensy focuses on deliverables to assess its effectiveness. For example, revenue growth registered by businesses is a key indicator that AiSensy is deployed successfully and is achieving its goals. Overall customer satisfaction is also used as a means to measure the effectiveness of AiSensy. Another approach is to see how fast businesses integrate new features introduced with AiSensy. For example, the WhatsApp Payments module was successfully installed by more than 500 businesses within just 3 days of launch.
How will AiSensy evolve in the future?
Going forward, AiSensy will be using more AI-based innovations. For example, AI-based WhatsApp Template Messages can be created to achieve higher click rates. Similarly, open rates or reply rates can be improved. AI can also analyze previous campaign data to come up with suggestions that help improve ROI. With increased use of AI in the future, AiSensy estimates that businesses can grow their revenue by 1.5-2X.
AiSensy will continue to focus on improving its product offerings. Key objectives will be to help businesses in boosting growth and improving monetization. The entire process will be further simplified, allowing businesses to create and run Click to WhatsApp Ads within the AiSensy platform. All the various functions such as payment collection, customer retargeting, use of native forms, creating new chatbots, etc. will be available under a single platform.
Who founded AiSensy?
AiSensy was founded by Gautam Rajesh Shelley, Mohit Dua, and Ajay Rathore. Gautam currently serves as the CEO at AiSensy. He had earlier launched other startups such as Triny and GuideVilla. Co-founder Mohit Dua currently serves as the CBO at AiSensy. He had earlier worked with Triny, E-Cell and SAEINDIA. Co-founder Ajay Rathore was with AiSensy from May 2019 to June 2022. He is now working at Leena AI.
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